Mind Over Data

Mathematicians with a belief that all analytics can be achieved through data. I was responsible for all marketing and positioning activities: the brand itself, to the whole concept, signature, method and positioning. Deep marketing and branding strategy but with a great output of copywriting. To create the brand concept I also had to “grow” in […]

Star Wars: a brand new time

The Word on the street is that “Star Wars” can be put on hold. who could ever have imagined this? The total fiasco spin-off, “SOLO”, and the small detail of having killed all the legendary characters, tossed the series to tangential profit levels where – basically – they are covering expenses. It was a big disappointment for longtime fans to have Han Solo, Luke, Leia, and Admiral Akbar killed on the series (Akbar death was off of any scene, only entitled to a brief mention of it).

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