Mathematicians with a belief that all analytics can be achieved through data. I was responsible for all marketing and positioning activities: the brand itself, to the whole concept, signature, method and positioning. Deep marketing and branding strategy but with a great output of copywriting. To create the brand concept I also had to “grow” in […]
To raise awareness for Portuguese sign language we created a print campaign that mixed everyday gestures with the way they are interpreted by deaf people. The goal was to show how easy and familiar sign language can be.